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Webposition Gold Pro - Optimizing your web pages
for traffic.
Need to increase your
web site hits? Want to get your web site higher in the search engines?
Not enough traffic coming to your current site? Web traffic doesn't come
by accident, you build it. The content of your site determines what kind
of traffic comes your way, and how much. If your content is scatter-brained,
you will get shotgun results. If the page has focussed content and provides
help rather than spamming your page with repetition, you will get focussed
traffic, and lots of it.
Imagine going to a store, and they only had one product, one size, one
color, you wouldn't go back, that's called spamming, it's when you fill
your page with non-content but pack it with repetitious keywords to "try"
to rank high on the search engines.
Search engines want
to provide good content, and they reward a page with it by placing them
up high in their listings. Knowing where and how many of your keywords
to place on your site is where WebPosition
Gold comes in. Web
Position Gold Pro will help keep you focussed on your subject by giving
you exact numbers of what the top search engines are looking for. To increase
web site traffic, first know what keywords you want to build content with.
A good web site provides answers, not problems.
WebPosition
offers the industry's most complete set of features at an affordable price.
You can check to see where your pages are ranking without guessing, let
Web Position Gold do the work for you. Just tell it what keyword or keyword
phrase you're working on, select single or multiple search engines for
it to research, and it generates the detailed report for you. It is so
simple. You can even automate it to do it in the middle of the night,
and when you wake up, you can look at it then. It even has a scheduler
to run, save and close. You can then look at it at your convenience. They
are confident enough to provide you with a trial version to let you experiment
with it for 30 days. By then, you will have learned enough to have several
pages optimized well enough to rank higher. Download
your free trial copy here.
The function I like,
which I've used for years, is the page
ranking tool. You can compare your page with the top pages so you
can "blend in" with the top sites. It will compare your page(s)
with how they are optimized and tell you which of the several areas of
your page needs work, and how much work, NO GUESSING.
These are the main
parts of a page you will need to focus on, and Web
Position Gold helps you with every one, along with complete help files
if you have any questions.
Each of these areas need some form of your keywords placed into them.
- Head - contains
3 groups that search engines consider important. Only the first is seen
by the human eye on your site, and that is the Title.
- First is the
Title, this is what shows up in the top blue bar of the current
active window of Internet Explorer, and what shows up on the top line
of search engines results, usually in bold text. Have your keywords
in this area.
- Second is the
Description, this is what normally shows up next on the search engines
listing. If you fail to provide info in this area, the search engines
will randomly scan your page for what ever they find, and it may not
be your keywords.
- Third is your
Keywords, these tell the search engines what you think are the important
points about that page and your site. Failure to put anything here leaves
it up to whatever the search engines can find on your page.
Each of these areas are taken into consideration using WebPosition
Gold, and each area is considered 4 different ways. Frequency, Quantity,
Weight, and Average Prominence. These 4 factors are also calculated
in the body sections.
- Body -
contains 6 groups to consider. (and you thought it was simple HTML.)
- First is the
Heading Summary, this is important because the headers tell the
search engines that You think this topic is important, and the lower
on the header scale, (H1, H2) the more importance the search engines
give it.
- Next is the
link text, these are the words you see normally blue
and underlined. If keywords are part of this group, they
consider that its going to another page relevant to that link, so make
it a keyword important to your site.
- Next is the
URL Hyperlink, this is the name of a page that your link text is
pointing to, it should also contain keywords within it naming. You may
have to rename some of your pages to accommodate this. After all, a
little effort on the front end here, will last for years in bringing
new traffic.
- Next is the
Alt, (meaning alternate) these are the words that show up when you
place a mouse over a GRAPHIC and just hold it there. Its intent years
ago when computers and modems were slower, some times people could turn
of the graphics to make web pages load faster, and the text describing
what that graphic represented would be seen. Today, it can be used for
when the graphics on a site fail to load for some reason, there is still
some text there to help the viewer know what is going on. Some search
engines still consider this important enough to use it as a weighing
factor of interest. So remember to place some keywords in the alt area
of your graphics. The alt area is only found when relating to graphics.
- Next is the
Comments area, these do not hold as much strength to some search
engines. They are sometimes used by the programmer to remind him/her
what that part of the pages purpose is, or to leave messages to future
coders how to structure the page. This code does not show up on the
visible page, rather it is only seen in the source code.
- Last is the
Body Text, this is the general area where you have most of the visible
page. WebPosition
Gold counts the words, knows how many of them are your keywords,
where they are placed, if they are more heavily towards the beginning
of a paragraph, if they're repeated too many times, and how often you're
using them together. All of these counting methods are used throughout
every one of the areas we have been mentioning. It would take you weeks
to do all the math and figuring for each area, and then you still wouldn't
know if that matches what that specific search engine is looking for,
that's right, WebPosition Gold keeps its ear tuned to each of the major
search engines and knows what their average requirements are, and reports
to you in a flash how your page is comparing against the top pages,
so you can adjust them immediately, and run it again to fine tune it
for any keyword. Image all the grey hairs this would have saved me early
on.
All this was just
in one of the functions of WebPosition
Gold. There is also a tool that helps you while creating pages, an
FTP Upload Manager, a Submitter tool, a Scheduler tool, so you can set
and forget. The scheduler is not only for submitting pages, but to run
reports in the middle of the night and review them at your convenience.
Also a traffic analyzer, to see how the hits are coming in after all your
hard work, or should I say Web Position Golds hard work.
The
Professional version allows you to place your own company logo on
the reports so that you can do all this work for other sites as well,
you can turn off any mention of WebPosition Gold so that it looks like
it was generated by your own team of programmers. They have done everything
possible to make getting traffic easier.
All this was done
to help you increase your web site hits, get your web site higher in the
search engines and be king on the mountain. Now they even have features
of WordTracker built into it. Next they'll probably come to your house
and make you breakfast in bed, but until then, they've provided you a
multi-tool that is second to none in letting you have more control
over your own work, IMHO.
Start
by Downloading your Free 30 Day Trial version Here.
If you're still not
convinced, here are some more of the newest versions killer features.
WEBPOSITION KEY
FEATURES
Quick Start Reporter
Mission
WebPosition SmartReports
Core Features: Standard
& Professional
Easy-to-use interface
Wordtracker Integration
Market-leading Reporter module
Page Critic Expert Advice
Professional Enhanced
Features
WebPosition SmartReports
Private-Labeled Reports
Enhanced Data Export Options
Email Reports Capability
Unlimited Domain Support
New! Quick Start Reporter
Mission
Simplifies the creation and accelerates the execution of the SEO process
through a new and simpler wizard-based interface for setting up your keyword
rank report. Quick Start allows you to quickly and easily set-up missions
to view your search engine rankings. Of course, we continue to provide
our advanced users with the advanced setup options currently available
in the tool. For added flexibility, Quick Start missions can be modified
using WebPositions robust customization options, so that you may
revisit and fine-tune your reporting efforts as required.
New! WebPosition
SmartReports for Excel®
(Professional Edition Only)
SmartReports gives you complete control of your data by making your information
available in Microsoft Excel. More than a traditional Excel CSV export,
you have the ability to create a SmartReports Database, a relational .mdb
database file, completely formatted and designed to be viewed within the
Excel environment. An easy-to-use wizard automates the transmission of
WebPosition reports. Trending and graphing is made simple through built-in
Excel wizards. (requires Microsoft Access & Excel)
CORE FEATURES: STANDARD
& PROFESSIONAL EDITION
Easy-to-use interface with powerful Mission Manager and customizable report
templates. Now includes Quick Start Reporter Mission for accelerating
your keyword rank reports.
Integration with Wordtracker, the market leading Keyword research tool:
Identify the keywords that are most relevant for your business and automatically
import them into WebPosition. Special offer -- 50% more keywords
Market-leading Reporter module: Generate valuable reports on keyword rankings
and visibility scores. Now includes enhanced reporting on both organic
and pay-per-click search listings.
Page Critic Service and module: Built on years of expertise, this module
provides specific advice on the actions to take to optimize your pages
for improved search results. Sign up for the subscription service to stay
informed of continual changes in the SEO environment.
Broad search engine coverage: Global coverage with nearly double the number
of search engines, including new shopping engine, Froogle. Now includes
Google API support.
Scheduler module: Easily schedule missions such as running reports and
uploading pages.
Page Builder module: Create new HTML pages that are optimized for your
target keywords.
Submitter module: Simplify the process of submitting web pages to the
search engines.
Upload Manager module: Upload HTML pages to a production server.
Support for up to 5 domains
PROFESSIONAL EDITION ENHANCED FEATURES
WebPosition SmartReports - Take complete control of your SEO data through
this advanced reporting option. Allows for WebTrends and/or 3rd party
data augmentation within Excel.
Private-Labeled Reports - Private-label reporting capability allows you
to use your company logo for client reports.
Enhanced Data Export Options - Improved exporting of data into Microsoft
Excel for further analysis. Ideal for more advanced users looking to gain
full control of their SEO data
Email Reports Capability - Automates distribution of reports (including
scheduled reports) to executives or SEO clients.
Unlimited Domain Support
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