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WordTracker
Get the latest and most accurate report on keywords
used online.
Excellent
article on choosing keywords, Vegetarian
Dog Food Company example.
Take
your FREE Trial Now. Learn what keywords you've been missing.
We compile a database
of terms that people search for. You enter some keywords, and we tell
you how often people search for them, and also tell you how many competing
sites use those keywords. Wordtracker
helps you find all keyword combinations that bear any relation to your
business or service - many of which you might never have considered.
Demystifying
The Radically Different Keyword Results Provided By Overture and Wordtracker
You'll find out how
popular these keywords really are.Then for each major search engine, we'll
show you the chances of making the top 10.
You need related keywords to
take advantage of other keywords that mean the same thing. You'll end
up with a lot more traffic.
What will I get if I enter 'GOLF'?
tee time
tiger wood
pga
us open
golf vacation
british open
green
putter
golf clubs
fairway
golfer
iron
300 related words per search ...
Once you have found all the words that relate to your business, you can
check these words in our popularity database.
1902 golf
810 golf clubs
351 golf equipment
320 golf courses
205 used golf clubs
up to 500 keywords for each search..
Capitalise on misspellings.
golf clugs
golf glubs
golf equiptment
golf eqipment
This is great for finding niches.
No-one on the net really targets misspellings. How can they? They don't
know what they are.
Find the balance between the total number of competing web pages for each
search engine, and popularity of the search term. Then attack the niches!
|
Keyword
|
Count
|
Competing
|
|
golf
pics
|
20
|
122
|
|
discount
golf clubs
|
76
|
173
|
|
calloway
golf
|
30
|
387
|
|
used
golf carts
|
20
|
545
|
Take "discount
golf clubs". Many people are typing this phrase into the engines
and there are ONLY 173 competing web pages in Altavista. Available for
all of the top search engines at the time of this writing.
"Well, I'm happy
to report that since subscribing to Wordtracker, I've been able to throw
90% of my previous strategy out the window. Your Wordtracker reports provide
me with the irrefutable data I need to make great keyword choices every
time. I now use Wordtracker as the very first step in creating a new web
site--even before choosing the domain name."
Kirk VandenBerghe
HeartCore Corporation
www.askalana.com
Something that would
have taken you days - even weeks - now takes 30 minutes!
Every week we will send you the top 500
frequently searched words on the Internet, completely FREE of charge.
These are taken
from various metacrawlers across the internet and stored in a database
of over 350 million search terms.
Use these words to:
Position yourself in the market place
Enhance your meta tags, title and document body to increase
your visibility
Spot surges of interest on the internet
Take advantage of other people's spelling mistakes to increase
your web site traffic
As a basis for our database
The database comes with a 30
DAY money back guarantee. Use it and try it for 30 days and if it doesn't
fit in with your need you may claim your money back no questions asked.
Please note
that you can ask for a refund at ANY TIME during this 30 day period. We
have no interest in you feeling that you might 'get taken'. We have a
revolutionary approach and word of mouth is extremely important to us.
So... we want you to order the database now. Use it, get to grips with
it, and if for any reason you are not totally satisfied, simply send us
an e-mail and we will refund your credit card straight away.
Sample of words chosen
by user:
Sample
of Keywords Prediction Tool:
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e-mail a selected group, or go straight to the analysis:
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Article
printed from SiteProNews: http://www.sitepronews.com
HTML version available at: http://www.sitepronews.com/archives.html
Demystifying The Radically Different Keyword Results Provided
By Overture and Wordtracker...because your online success
depends on getting accurate keyword counts!
(Part 1)
By Robin Nobles
The root of all success
in search engine marketing begins with
keywords. Period. Get them wrong and virtually everything about
your online endeavor will fail. Only by targeting the right
keywords can one expect to ride that exhilarating magic carpet
to online prosperity.
Stating the obvious
you say? ...well, if so, then why is it that
virtually everyone - professional and amateur alike - is
oblivious to the fact they are selecting, and frequently buying,
keywords based on highly skewed numbers?
The fact is that very
few online marketers understand the results
supplied by the two most basic keyword selection tools. These are
the very same tools being used globally to hone keyword choices
into supposedly laser sharp focus in an effort to keep pace with
the challenges of increasingly keen competition and ever-rising
keyword pay-per-click costs.
The Critical Differences
— Overture's STST vs. Wordtracker's KSS
As one of Wordtracker's
technical support team
(http://www.wordtracker.com/moreinfo.html), one of the most
frequent questions we receive these days is...
Why are the keyword
search query numbers supplied by Overture's
search term suggestion tool (STST) so incredibly different than
those supplied by Wordtracker's keyword selection service (KSS)?
Frankly, there isn't
a better search engine related question one
could ask. And, now's a good time to pay close attention because
the surprising answer will likely change forever how you evaluate
keywords!
First: Understanding
Their Motives.
To help you understand
the details we're about to reveal, let's
examine the motives of the services that are providing the
keyword query numbers.
Motive Analysis: Purpose
On the one hand, there's
Overture's STST whose purpose is to
help customers buy keywords.
On the other hand,
there's Wordtracker whose purpose is to help
customers select keywords.
Proposal:
Overture's STST suggests
what keywords to buy from them.
Wordtracker suggests
what keywords to use in your optimization
efforts and/or which to buy elsewhere.
Success:
Overture's success
depends on you believing there are LOTS of
search queries for whatever you are selling.
Wordtracker's success
depends on you getting accurate numbers
upon which you can reliably base your optimization and keyword
purchase decisions.
Profits:
Overture's STST is
free. Overture profits by selling you the
keywords that STST reports on.
Wordtracker's KSS
is fee based. They profit by selling you access
to accurate and impartial information. Since they don't sell the
keywords, there's no vested interest in query numbers beyond
accuracy.
It's important to
note there is no good-guy, bad-guy here - just
two companies that provide information and do so with different
incentives in mind.
Second: Understanding
The Artificial Skew.
In researching the
search term "keyword," Overture's STST
indicates there were 180,468 searches for the 30-day period
ending the last day of December '03. Of course, when we divide
this number by 30 (days), one naturally assumes that's an
average of 6,016 combined searches per day for the term
"keyword" - (180,468/30=6,016).
Now, if you happen
to be in a business that sells keywords (like
Overture) then 6,016 pairs of eyeballs per day is a pretty
encouraging number indeed! The problem is, there isn't anywhere
even close to 6,016 per-day queries for the search term(s)
"keyword(s)". In fact, the actual number, which we'll share
with
you in a minute, will no-doubt shock you!
But, for the moment,
let's look at why that number is skewed.
Reason #1 — Artificial
Searches
Overture's STST numbers
are increased upward by automated
queries. These include automated bid optimizers, position and
ranking monitors, page popularity analyzers - anything other
than a real person manually performing a search is considered
an automated query. Monitoring a site's positioning at, say,
AltaVista for the search term "keyword" tallies a "hit"
within
Overture's STST system for that search term. That's in spite of
the fact that it was actually automated software that generated
the hit. The same holds true for page-popularity checkers, pay-
per-click bid optimizers or any other machine generated monitor
or tabulator that queries an engine for a "pet" keyword and
generates a hit in the process.
Then, when the same
positioning query is done at, say, MSN
(another Overture partner), STST records yet another hit.
Understandably, STST cannot differentiate between automated and
human queries. Neither can they tell when the auto-query has
already been queried at another partner's site.
Now, when we take
into consideration all of the position
monitoring, page popularity checking and pay-per-click bid
analyzing - there are well over 15 automated and semi-automated
bid checking software programs alone - it's staggering to realize
the significant effect these automated queries are having on the
overall search term query tabulations.
However, artificial
searches are only one aspect contributing to
the artificial skew (defined as: the inflation of actual search
queries for specific keywords performed by anything other than
humans).
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