Niche Marketing Review for Affiliates

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Niche Finder   (A must have tool to complete your keyword toolbox.)

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Niche marketing - A Tool or a Talent?
The art of niche marketing is heading toward a snap your finger, microwave effort that misses the mark. There is so much software that promises instant results without good research, and newbie's wonder why the don't have millions of dollars delivered in a bank truck on their doorstep. Niche marketing is more than a catchy phrase, it takes patience to find the right keywords to land big fish. An experienced fisherman will tell you finding the right bait for the right season comes from experimenting, and niche marketing comes from finding the right keywords for the right purpose.

A big group of quality keywords doesnt come from grabbing a handful and throwing them at the search engines. It comes from research, see what gets nibbles, and increase that word into a phrase. Throwing the word 'car' at the search engines will get lots of hits, but if you're selling new cars, you dont want hits from searchers for 'toy car', or 'car port', or 'railroad cars'. A niche marketing person knows that he's after someone ready to buy, and knows what they want, and will be very specific in their search, like 'new lexus with brown leather interior and under $100,000'. When your keywords are closer to matching exactly what a 'ready buyer' is typing, you've got a sale handed to you. That is what Niche Finder will help you find.

A keyword tool that stands out from the rest.
So many of what's out there is just the same guts with a different cover. Doing this Niche Finder review, I found that this tool offers two distinct areas that will make a difference in finding how "niche marketing" will open up doors that you didn't even know existed. Instead of just getting variations of a keyword you are searching for, and as we all know, most tools go downhill from there, second and third generations of the same word show up as fewer and fewer hits on the demand side. This tool acts like an acronym and synonym finder, finding related market keywords. Secondly, it lists the sites those keywords came from, where you can go directly to that page and research it more.

Blazing new paths in the Internet Affiliate Forest or even your own Business field is what sets apart the Real Scout from the brownies, or finding that old path that has over-growth on it that has been forgotten. Any toolbox has more than one tool in it.
If you're only relying on one tool to get the job done, then your fishing in the same pond with the same bait with all the others who are trying to catch that one fish.
With this tool, you get in the boat, go to another lake, and find your secret fishing hole that no one else knows about. Try the demo Today and get your net ready!

You can sell virtually anything on the Internet, but there are several things that tend to sell the best. The first such thing is information. That's easy to explain. People usually search for information when they browse the Internet. The information is what they need at that time, so it is the product they are most likely to buy.

There is a single most important component that has the most significant influence on the success or failure of any business. It is the initial business idea. It consists of your product, your target market niche, and your unique selling proposition (USP). If you have a good business idea, and apply the proper techniques to develop your business, then your success is almost guaranteed. We'll teach you how to find good business ideas - that is the mission of our Niche Marketing Research Center.

How will NicheFinder help me in my particular business?

NicheFinder can basically help your business in two ways, depending on how deeply you want to re-engineer your business.

One possible use is to find good profitable niches in the market, to focus your efforts in the right direction. That's good when starting a new business, or seriously changing the existing one.

Another use, suitable for any business, is to find traffic-pulling keywords to build theme-focused pages that would attract a good amount of traffic from search engines, without too much competition. Here, NicheFinder can be useful for any business on a daily basis.

It is very important to choose the right keywords / topics to focus on. Target too generic keyword, and you are lost in thousands of search engine results. Target too narrow, and no-one will enter your search term in search engine, no matter you are number one in the results. Target right, and you'll receive a very nice traffic from your top 10 position.

It is an ongoing effort, as the more theme-based quality pages you create for your web site, the more new pre-qualified visitors you'll receive. They will read the exact information they were looking for, and come to trust you. Then, you can gradually guide them through your site to your own products, as well as the affiliate programs you promote, and they will be very likely to buy.

That's how NicheFinder can help you. It will make it all much faster and easier.

NicheFinder is Your Truly Best Keyword Research Solution
Here are the top reasons why you can only win with NicheFinder:

• Unlimited research for a reasonable one-time payment
• Free lifetime upgrades (limited offer)
• Nice bonus package worth more than the product itself (limited offer)
• Unique 6-months results guarantee
• Free demo to try before you buy (instant download)

How NicheFinder Works

You can basically enter one keyword, press "Auto" button, and have a list of related keywords with the most important statistics in a few minutes. Or, you can generate a list without the statistics, insert or delete several keywords, and then load the figures you need, one by one.

You can set the desired number of keywords per query (up to 500; 200 in demo version) in NicheFinder settings. When generating list, NicheFinder first takes Overture suggestions. For popular words, there can be up to 100 of them. For less popular words, there can be only several, or none at all.

Then, NicheFinder will find the top-ranking sites in Google for your query, and will start looking for more keywords on those sites. In most cases, this will allow you to collect hundreds of keywords, unless you enter something really rare. And the keywords are far from obvious, unlike Overture results. You can never think of some of them yourself.

The resulting list needs some cleanup. You can review each keyword by hand, sort them by numbers, or blacklist the sites that produce too much junk keywords. You can also set the minimum number of words per key phrase, to avoid too generic one-word keywords, which are useless to target.

When your keyword list is ready, you can load any statistics you need - Demand from Overture, Supply from Google (HotBot version), number of ads on Google and Overture. KEI is automatically calculated when you have Demand and Supply figures.

After you load all the necessary numbers, you can sort the results, and delete the keywords that don't meet your needs. Then, you can save the results as a CSV spreadsheet, HTML report, or a plain text list.

Sample Report Before Getting Google and Overture Results:
(note the unique KEI column)

NicheFinder Features:

• Easy to use, table-based user interface
• Up to 500 keywords found for each query
• All keyword statistics you need:
• Demand: how often they search for the keyword
• Supply: how many pages compete for the keyword
• Keyword Effectiveness Index (KEI): demand vs. supply (What is KEI?)
• Number of paid listings on Google and Overture
• Flexible keyword list management system
• Quick and easy access to other keyword tools
• Exchange data with spreadsheet, database and other applications
• Nice HTML reports with all numbers and bar charts
• Very fast network operation - a few seconds per keyword

What is KEI?

Sumantra Roy, a respected Search Engine Positioning specialist from http://www.1stSearchRanking.com has kindly allowed Niche Market Research to incorporate his invention, Keyword Effectiveness Index (KEI) into NicheFinder 2.
KEI is a feature found in some services where you must continually pay monthly to get this Index number, and it comes free in this package for one low investment.

Here is what he says about KEI:

The KEI is a measure of how effective a keyword is for your web site. The derivation of the formula for KEI is based on three axioms:

1) The KEI for a keyword should increase if its popularity increases. Popularity is defined as the number present in the "Count" column of WordTracker. This axiom is self-explanatory.

2) The KEI for a keyword should decrease if it becomes more competitive. Competitiveness is defined as the number of sites which AltaVista displays when you search for that keyword using exact match search (i.e. you should use quotes around the keyword). This axiom is also self-explanatory.

3) If a keyword becomes more popular and more competitive at the same time such that the ratio between its popularity and competitiveness remains the same, its KEI should increase. The rationale behind this axiom requires a more detailed explanation. The best way to do this is to take an example:

Suppose the popularity of a keyword is 4 and AltaVista displays 100 sites for that keyword. Then the ratio between popularity and competitiveness for that keyword is 4/100 = 0.04.

Suppose that both the popularity and the competitiveness of the keyword increase. Assume that the popularity increases to 40 and AltaVista now displays 1000 sites for that keyword. Then the ratio between popularity and competitiveness for that keyword is 40/1000 = 0.04.

Hence, the keyword has the same ratio between popularity and competitiveness as before. However, as is obvious, the keyword would be far more attractive in the second case. If the popularity is only 4, there's hardly any point in spending time trying to optimize your site for it even though you have a bigger chance of ending up in the top 30 since there are only 100 sites which are competing for a top 30 position. Each hit is no doubt important, but from a cost-benefit angle, the keyword is hardly a good choice. However, when the popularity increases to 40, the keyword becomes more attractive even though its competitiveness increases. Although it is now that much more difficult to get a top 30 ranking, spending time in trying to do so is worthwhile from the cost benefit viewpoint.

A good KEI must satisfy all the 3 axioms. Let P denote the popularity of the keyword and C the competitiveness.

The formula that I have chosen is KEI = P^2/C, i.e. KEI is the square of the popularity of the keyword divided by its competitiveness. This formula satisfies all the 3 axioms:

i) If P increases, P^2 increases and hence KEI increases. Hence, Axiom 1 is satisfied.

ii) If C increases, KEI decreases and hence, Axiom 2 is satisfied.

iii) If P and C both increase such that P/C is the same as before, KEI increases since KEI can be written as

KEI = P^2/C = P/C * P. Since P/C remains the same, and P increases, KEI must increase. Hence, Axiom 3 is satisfied.

You might be already impressed with all the benefits and features of NicheFinder. But there are more to come! We are continuously improving NicheFinder, adding more features, and better serving our clients' needs. You'll be pleased to know that if you buy NicheFinder now, all upgrades will be free, for ever! We will add some totally new features, we may increase the price two-fold or more - but you'll always get the latest version for free!

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Niche Finder
A Tool that does
more than stay on
the beaten path of finding common cookie-cutter keywords.
Easily Worth over $100.
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KEI is a feature found in some services where you must continually pay monthly to get this Index number, and it comes FREE in this package for one low investment.

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